Most people browse their phone for their daily needs. Whether it be online shopping, looking up directions, or using social media, their phones are always in reach (yours probably is too!). The percentage of mobile searches aren’t decreasing anytime soon. Mobile web traffic currently makes up 52.6% of global web traffic, which is a 20% increase from five years ago. Mobile web browsing is a trend that’s here to stay.
To help online visibility, it’s important to optimize for mobile as much as possible. There are many ways of doing this. A great option to reach more people is through a Progressive Web App (PWA). This blog is here to inform you about PWAs and why you should consider one.
What is a Progressive Web App?
A progressive web app is a type of application that is opened in the web browser while delivering native app-like features. PWAs are a combination of a native website and an app and intended to work on a variety of platforms. Features of PWAs include:
- Native app-based interface
- Browser compatibility
- Push notifications
PWAs are a powerful tool. They are responsive and can adapt to any device, which makes them a perfect fit for mobile optimization. Progressive web applications are also safe as they must be intended for HTTPS, and security is handled through the web browser. Because they aren’t downloaded in an app store, they don’t need to be updated, are easily for website development, and can be used offline.
With over 2.2 million apps available to download from the Apple App Store and 2.8 million from the Google Play Store, your instinct may be to first develop a mobile application. However, looking into user statistics will show that 65.5% of smartphone users download 0 apps per month. Developing a progressive web app may be of better interest to your organization.
Many leading companies use PWAs, and you may not have even realized it. Three big examples are Pinterest, Twitter, and Forbes. Pinterest, an image sharing social media website, had a 44% increase in user generated revenue with a 40% increase of time spent on their progressive web app. Twitter introduced their PWA, Twitter Lite, and it has shown a 75% increase in tweets sent and a 65% increase in pages per session. Forbes’ progressive web app only takes 2.5s to load compared to 6.4s for their website, and the PWA doubled their user session length.
Progressive web apps are extremely valuable for small and medium-sized businesses to grow. They register 50% higher customer engagement, which can increase click throughs, rank your native website higher, and lower your bounce rate.
What Does it Take to Migrate a Website to a PWA?
Since progressive web apps work as a website, make sure you have a well-designed website to begin with. The structure and content must be accurate and up to date. Though you can always make changes, it is a best practice to have your site ready for website migration.
Make the PWA Migration Leap!
Building a dynamic website ready for migration is a service that Code Authority provides. Pair a new PWA with SEO best practices, and you’ll increase your visibility. Code Authority’s software development team can work with you to create the progressive web app you’ve been waiting for. Contact us today for a free project estimate!