The people you employ, the services you offer, and the products you use to run your business are all factors that influence the success of your company. Startup founders across every industry have decisions to make before the organization is established, and one of those decisions is whether to invest in custom software or off-the-shelf solutions. While both options have pros and cons, the decision can impact the progression of your company in a significant way.
Organizations of all sizes look for ways to save time, money, and energy, but the first year in business is arguably one of the most critical times to manage those resources. In this blog post, we’re sharing how custom software development can set your business up for success as a startup.
Three Reasons to Invest in Customized Software as a Startup
There are many ways custom software can benefit a startup. Here are three reasons why we believe investing in custom software at this stage in business is a wise decision to make.
Custom software helps you gain a competitive advantage
Stand out from the competition from the start!
Using a custom solution creates a competitive advantage over competitors using an off-the-shelf product. Here are a few reasons why:
- Custom software allows owners to change the necessary components. Off-the-shelf solutions are rigid, which means the competition could be spending time, money, and energy that your business is saving with custom solutions.
- You’re saving money by investing in your own company as opposed to paying a company that builds packed software. Your competitors might be spending money they could be putting back into the business.
- The competition may have restrictions on what they accomplish because the software they’re working with isn’t customized. Custom solutions allow your business to offer services that your opponents can’t provide.
Companies can begin developing the software with minimum requirements
Not every startup knows every feature they’ll need as part of the software until the company begins to scale. Business requirements and desires can change as the company develops, which is why custom software is an excellent choice for companies in the startup stage.
With off-the-shelf solutions, organizations often pay for features they don’t need because they can’t opt-out of them. Startups can save money by investing in only the elements they need without worrying about overpaying for features and services that aren’t pertinent to the success of the business.
Companies can potentially receive the solution in a faster manner, too. Fewer features can mean quicker development and delivery times, so you can start using the software to improve your company promptly.
When you choose custom software at this business stage, you can get what you need and slowly implement the features your employees want as time and revenue allow. So, if you need to update or add features after the product has been delivered, a custom software development company can provide that service.
Organizations can develop and maintain high-performing teams with custom software
Organizations seeking to improve efficiency, increase production efforts, and automate the operations of the company should consider custom software development as a startup.
In the time you could be training employees to use a prebuilt solution, you could be teaching them how to use software that customized for your business.
If you decide to forgo investing in custom software as a startup, you’ll still end up spending time as an enterprise retraining seasoned employees and teaching newer employees how to use custom software. It’s best to save time from the start by implementing the systems and processes required to use the software than to wait and waste time.
Furthermore, the money that would go to a generic off-the-shelf solution provider could be spent on hiring more employees, making improvements to your custom software, and more.
Software that isn’t customized can also hold your employees back if the features or aspects needed are not available to correctly or entirely fulfill a task. If you want to develop and maintain high-performing teams, it’s critical to provide them with the tools necessary to efficiently and effectively complete the job.
Employees are often trained to use the software required to complete a job, which means time, money, and energy is spent teaching individuals how to work efficiently. If the solutions aren’t created specifically for the company, and employees have to bend the business to premade solutions, companies could end up losing those valuable assets.
Apply to CodeLaunch 8
At Code Authority, we have nearly two decades of experience developing custom software solutions for startups with ingenious concepts. Our unique and innovative seed accelerator model, CodeLaunch, pairs the top startup entrepreneurs with professional hackathon teams, which work to develop and deploy an MVP-level product in just three days. CodeLaunch is now entering its 8th year and has accelerated more than 20 startups.
Applications for CodeLaunch 8 open on March 1 and our event is taking place at Comerica Center on September 10. If you have a startup idea, visit CodeLaunch online to see if you’re eligible to apply to win invaluable seed services at the eighth annual national seed accelerator competition.
Invest in Custom Software as a Startup Today
Businesses large and small need custom software to function internally and provide users with the best possible experience when interacting with their company. Don’t wait to develop custom software when you’re an enterprise – invest in tech solutions while your company is a startup; you’ll save time, money, and energy in doing so.
Work with our Dallas custom software company team members to enhance your business and positively impact the future of your industry. Contact us by calling (469) 656-5024 or by filling out our contact form for a a free software consultation, and we’ll be in touch to learn more about how we can help your business.